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PODCAST: Why media attention on climate action can backfire
Sep 29, 2026, 08:08
by
John Moist
Media coverage of climate action can hurt already low-polluting companies by raising expectations, operational costs, expenses, and debt. The same attention can help high-polluting firms improve efficiency, reduce regulatory costs, and strengthen their reputations.
When a company takes action on climate issues, it might come with headlines - but keeping promises can be expensive. Research from Gies College of Business tracked hundreds of thousands of news stories and found that greener the company, the more good climate action coverage can cost. In this episode of Research Reverb, Professor Gautam Pant explains why the "green spotlight" raises expectations.
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