Telisa Yancy ’90 named to Advertising Age’s 2017 Women to Watch

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Telisa Yancy ’90 named to Advertising Age’s 2017 Women to Watch

Jun 2, 2017, 07:12 by Gies College of Business

Consumers don't typically think of an insurance company as a dream-maker, but thanks to Telisa Yancy and her three-year-old "Insure Carefully, Dream Fearlessly" campaign, the image works for American Family Insurance.

As CMO at the Madison, Wisc.-based firm, Yancy has innovated in the category with refreshingly upfront advertising about the role of an insurance brand, separating itself from competitors that highlight price and humor in marketing.