iMSA Program

Welcome iMSA Students!

The iMSA team is available to assist you at all times. We recommend that you bookmark this page for future reference, as it will be very useful as you complete the program. If you have any questions or issues, please contact us at i-support@illinois.edu.







iConverge

iConverge is our annual on-campus networking and professional development event. It is a chance for students to see familiar friends, make new ones, and develop professional relationships outside the classroom.

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Graduation

Gies College of Business grants degrees three times a year -- in May, August, and December. You need to submit an application for graduation in your final term in order to place your name on the degree list and receive your diploma.

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News and Events

PODCAST: How mobile app failures disrupt in-store shopping journeys

May 6, 2025, 08:00 by Aaron Bennett
Ever had an app crash just as you were about to make a purchase? You're not alone, and it could cost businesses millions! In our latest podcast episode, we dive deep with Gies Professor Unnati Narang into the surprising impact of mobile app failures on retail.

Ever had an app crash just as you were about to make a purchase? You're not alone, and it could cost businesses millions! In our latest podcast episode, we dive deep with Unnati Narang, assistant professor of business administration at Gies Business, into the surprising impact of mobile app failures on retail. Unnati's research with a major retailer revealed that even a two-hour app outage can lead to significant revenue losses, impacting in-store purchases more than online. We explore how app failures disrupt the "search journey" and why understanding customer behavior is crucial for omni-channel success.

Listen to this episode on   Apple Podcasts or   Spotify.

 

Check out all of our previous episodes on Apple Podcasts or Spotify, and LIKE and SUBSCRIBE:

April 22, 2025 – Earnings manipulation revealed: What executives are really saying
April 8, 2025 - The hidden costs of cheating: Lessons from the Houston Astros scandal
March 25, 2025 - The Surprising Link Between Creativity and Self-Indulgence

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