One important aspect of Marketing is the consumer decision process. In this mock live class, we will explore the transformation of the consumer decision journey due to the Internet. We will also delve into decision-making biases that negatively impact consumers. Lastly, we will discuss strategies companies can employ to help consumers overcome these biases, including the use of behavioral nudges to guide better decision-making. You will also understand how a live lecture works and get a glimpse into high engagement at Gies!

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Meet Professor Hayden Noel - Hayden Noel is a clinical associate professor of business administration. He began his career at the University of Illinois in 2007 as a visiting assistant professor before serving from 2009-2015 as an assistant professor and from 2015-2019 as a clinical assistant professor. He was named clinical associate professor in 2019. His research interests include consumer information processing and memory. Noel has been on the List of Professors Ranked as Excellent for 10 years, was named Executive MBA Program Professor of the Year in 2016, received the Professional MBA Teaching Excellence Award in 2017, and was named iMBA Professor of the Year in 2019. He earned his PhD in marketing from the University of Florida in 2002. Hayden is serves as case developer for Gies as well as a brand ambassador for the iMBA and iMSM programs.