Mock Live Session: The Digital Marketing Revolution

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News and Events

Networking and problem-solving highlight Supply Chain Industry Day

The Supply Chain Management (SCM) Program at Gies College of Business hosted its 8th Annual Industry Day on September 12, bringing together students, faculty, and corporate partners for problem-solving, networking, and career discussions.

Joseph Mahoney Wins 2025 Dan and Mary Lou Schendel Best Paper Prize

The Schendel Prize honors work that has had lasting influence on management teaching, research, and practice. Mahoney received the award for his paper “Modularity, Flexibility, and Knowledge Management in Product and Organization Design."

Morris helping students see finance through a practitioner’s lens

Professor Matthew Morris is especially excited to bring his expertise in impact investing to Gies Business, where he’ll contribute to a faculty known for bridging academic theory and industry practice.

PODCAST: What's in a name? The secret to product survival in competitive industries

In this episode, we dive deep into the power of product names with Gies Professor Olga Khessina. Her research reveals that the name of a product could be the difference between success and failure.

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Mock Live Session: The Digital Marketing Revolution

21 October, 2024, 6 PM-7 PM

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In this session, Professors Aric Rindfleisch and Steve Raquel will provide an overview of their course, The Digital Marketing Revolution. This session will discuss the distinction between the analog and digital worlds and outline 4 key ways in which these two worlds interact (i.e., Domination, Resistance, Synergy & Transformation). In addition, this session will provide participants with the opportunity to engage in a team-based exercise in which they can apply these concepts in a real-world setting.

The Digital Marketing Revolution is a Massive Open Online Course (MOOC) hosted on Coursera with content developed by Gies.

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