Mock Live Session: Encouraging Your Customers to Make Better Decisions

iMBA Program

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The iMBA team is available to assist you at all times. We recommend that you bookmark this page for future reference, as it will be very useful as you complete the program. If you have any questions or issues, please contact us at i-support@illinois.edu.

iConverge

iConverge is our annual on-campus networking and professional development event. It is a chance for students to see familiar friends, make new ones and develop professional relationships outside the classroom.

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Graduation

Gies College of Business grants degrees three times a year -- in May, August, and December. You need to submit an application for graduation in your final term in order to place your name on the degree list and receive your diploma.

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News and Events

Networking and problem-solving highlight Supply Chain Industry Day

The Supply Chain Management (SCM) Program at Gies College of Business hosted its 8th Annual Industry Day on September 12, bringing together students, faculty, and corporate partners for problem-solving, networking, and career discussions.

Joseph Mahoney Wins 2025 Dan and Mary Lou Schendel Best Paper Prize

The Schendel Prize honors work that has had lasting influence on management teaching, research, and practice. Mahoney received the award for his paper “Modularity, Flexibility, and Knowledge Management in Product and Organization Design."

Morris helping students see finance through a practitioner’s lens

Professor Matthew Morris is especially excited to bring his expertise in impact investing to Gies Business, where he’ll contribute to a faculty known for bridging academic theory and industry practice.

PODCAST: What's in a name? The secret to product survival in competitive industries

In this episode, we dive deep into the power of product names with Gies Professor Olga Khessina. Her research reveals that the name of a product could be the difference between success and failure.

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Mock Live Session: Encouraging Your Customers to Make Better Decisions

13 August, 2024, 6 PM-7 PM

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Mock live Class: Encouraging Your Customers to Make Better Decisions with Professor Hayden Noel

One important aspect of marketing is the consumer decision process. In this mock live class, we will explore the transformation of the consumer decision journey due to the internet. We will also delve into decision-making biases that negatively impact consumers. Lastly, we will discuss strategies companies can employ to help consumers overcome these biases, including the use of behavioral nudges to guide better decision-making. You will also understand how a live lecture works and get a glimpse into high engagement at Gies!

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